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August 4, 2026
New Products
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P&G’s Downy Debuts Boutique Botanicals

 
P&G’s Downy Debuts Boutique Botanicals

Laundry brand partners with fashion designer Cynthia Rowley for a promotion.
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New in Laundry Care

Home Care-I&I

Enzymatic Washing Machine Cleaner

This formulation cleans the washing machine.

SPONSOR

Why AOS Is Showing Up Everywhere Again

From laundry sheets to dish care, AOS is gaining traction as a high-performance, low-risk surfactant.

Patents

Procter & Gamble Patents Fabric Care Composition

Kristin Williams, Jaden Scott Zerhusen and Amanee Daarina Salaam are credited with the work in US Patent 12,680,057 B2.

Online Exclusives

AlEn USA Expands Ensueño Range with Liquid Detergent

New format delivers convenience, performance and modern scent, according to VP of Marketing and Innovation Tanu Grewal.

Iberchem_Double_Box_0426

People News

Dropps Names Emily Culp CEO

Culp brings client-side experience at CoverFX and Estée Lauder.

Features

Laundry Brands Help Consumers Navigate Inflation with Improved Formulas

Facing rising costs in the grocery store, consumers have been stretching their budgets. Detergent makers are watching their behaviors closely, rolling out formulas that offer value and improved performance.

Efficacy Challenges

An Examination of ‘Caring’ Laundry Detergents

Is there still a need to worry about the risks of products used to wash fabrics that will then remain in contact with our bodies for hours?

Industry News

Store Brands Continue to Gain Unit Sales and Share

Unit market share rose to an all-time high, according to PLMA.

Featured Resources

Solution Center SPOTLIGHT

KLK OLEO

Successful home care, personal care and beauty care require ingredients that deliver proven performance, are environmentally friendly, and support innovative formulations. KLK OLEO’s renewably-sourced ingredients are every formulator’s answer to the creation of sustainable products. KLK OLEO is a global oleochemical producer, which has integrated complexes, with 14 manufacturing facilities located strategically in Malaysia, Indonesia, China, and Europe. Our wide spectrum of products have proudly stretched over 123 countries around the world.